CSAG Information Paper: "ISIS Strategic Communication is Derailed"
Subject: ISIS Strategic Communication is Derailed.
Purpose: An analysis of whether ISIS has changed its strategic communication (SC) messaging by purposefully decreasing its presence in mass media and social media, as a strategy, or whether ISIS has just adapted its SC approach to current realities.
Introduction: The Islamic State caliphate grew rapidly by attracting a substantial number of foreign fighters through SC. It achieved an unprecedented global recruiting success; therefore, SC could be considered ISIS’s center of gravity. Recently, ISIS has reduced its exposure in the media and social network services (SNS). ISIS seems to be struggling with an unfavorable situation and is trying to restore its SC capability.
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The opinions and conclusions expressed herein are those of a number of international officers within the Combined Strategic Analysis Group (CSAG) and do not necessarily reflect the views of United States Central Command, not of the nations represented within the CSAG or any other governmental agency.
